As we look for innovative ways to boost sales and enhance customer experiences, beverage programs have emerged as a key trend. But it's not just about having a few specialty drinks on the menu; today's savvy restaurants and hospitality establishments are investing in coffee and beer programs to provide profitable revenue streams that complement their culinary offerings.
What Makes a Beverage Program?
A comprehensive beverage program encompasses a well-curated selection of beverages designed to satisfy the tastes of a broad customer base. These could include coffee, craft beer, cocktails, mocktails, and non-alcoholic options like smoothies. The idea is to give customers such an appealing selection that the beverages become a primary reason for a visit, not just an afterthought.
Profit Margins
Beverages generally have higher profit margins compared to food items, making them a lucrative addition to your menu. The actual profit margin will vary depending on factors like your overhead expenses and pricing strategy, but you could generate a profit margin of 60% or higher for both specialty coffees and craft beer.
Coffee Programs — Not Just a Morning Affair
The popularity of coffee culture has raised the bar for quality coffee. Today's customers are looking for more than just a quick caffeine fix; they crave a complete coffee experience. Here are a few ideas to boost your coffee offerings (and revenue):
- Espresso Bar: Offer a range of espresso-based beverages like lattes, cappuccinos, and mochas.
- Cold Brew and Nitro Brew: Perfect for hot months or as a trendy alternative to traditional hot coffee.
- Themed Events: Host a latte art event or something focused on a holiday. These are opportunities to get customers in the door in the afternoons or evenings, too.
Craft Beer Programs — Tapping into Success
With the rise of microbreweries and general interest in craft beers, a great beer program is a social connector that brings people together — and to you! Happy Hours are always popular, but with craft beer, customers love the unique flavors, variety, and high-quality ingredients. Here are some ideas to capture more beer business:
- Variety: A rotating selection of craft beers can keep regulars interested and attract beer enthusiasts.
- Pairing Opportunities: Craft beers can be paired with specific foods to elevate the dining experience.
- Seasonal and Limited Releases: Turn seasonal and limited release beer into an event. Host a launch party and have fun with it.
Adding a beverage program with varied coffee and beer options can serve as a profitable revenue stream and a competitive differentiator. It's not just about quenching thirst; it's about providing an experience that will have customers ordering food and coming back.
